دو روی سکه آموزش کارکنان گیگ؛ پیش‏نگری فرصت‏ها و چالش‏ها

نوع مقاله : مقاله پژوهشی

نویسنده

استادیار گروه مدیریت دولتی، دانشگاه تهران، ایران.

چکیده
جهان امروز در مواجهه با اقتصاد گیگ، شاهد افزایش کسب‌وکارهای پلتفرمی دیجیتال (همچون تاکسی های اینترنتی، ارائه خدمات و ارسال کالاها) است که به‌کارگیری کارکردهای مدیریت منابع انسانی رایج در مشاغل سنتی را سخت و پیچیده می‏سازد. هدف پژوهش حاضر، واکاوی دو وجهه مختلف آموزش کارکنان گیگ و فرصت‏ها و چالش‏های پیش روی آن است. روش پژوهش حاضر ازنظر نوع و ماهیت داده‌ها دارای رویکرد کیفی با روش مطالعه چند موردی و ازنظر هدف کاربردی است. جامعه آماری پنج مورد از کسب‌وکارهای پلتفرمی شامل پونیشا، حامی ورکس، اسنپ، تپسی و کارلنسر است که 18 نفر از آن‌ها با روش نمونه‏گیری هدفمند و فن گلوله برفی انتخاب شدند. ابزار جمع‏‏‌آوری داده‌ها مصاحبه‌های نیمه ساختاریافته است که با روش تحلیل مضمون مورد تحلیل قرار گرفته است. 118 مفهوم در قالب 12 مضمون فرعی و 4 مضمون اصلی آموزش با منطق توسعه شایستگی و آموزش با منطق هزینه فایده در دسته کلی فرصت‏های آموزش و محدودیت‏های سرمایه‏گذاری در آموزش از منظر فردی و چالش‏های پیش روی پلتفرم‏ها در آموزش در دسته کلی محدودیت‏های آموزش کارکنان گیگ شناسایی شد. با اقدام برای رفع محدودیت‏های شناسایی‌شده آموزش، می‏توان در جهت بهره‏مندی از فرصت‏ها و نتایج مثبت دوره‏های آموزشی مشاغل گیگ بهره برد.

کلیدواژه‌ها


عنوان مقاله English

Two Sides of the Coin of Training Gig Employees; Forecasting Opportunities and Challenges

نویسنده English

Fatemeh Taheri
Assistant Professor, Department of Public Administration, University of Tahran,
چکیده English

In the era of the gig economy, digital platform businesses—such as ride-hailing services, on-demand service providers, and delivery platforms—are rapidly expanding. However, integrating traditional human resource management (HRM) practices into these businesses remains complex and challenging. This study explores the dual aspects of training gig workers, focusing on both opportunities and challenges. Adopting a qualitative multi-case study approach, this applied research examines five platform-based businesses: Ponisha, Hami Works, Snapp, Tapsi, and Carlancer. A total of 18 participants were selected using purposive sampling and the snowball technique. Data were collected through semi-structured interviews and analyzed using thematic analysis. The findings identified 118 concepts categorized into 12 sub-themes and four main themes: (1) training based on competency development and (2) training based on cost-benefit logic—both classified under training opportunities; (3) investment limitations in training from an individual perspective and (4) challenges faced by platforms in training—both categorized as training constraints. Addressing these training limitations can enhance the effectiveness of gig worker training programs, ultimately maximizing their benefits and positive outcomes.

کلیدواژه‌ها English

Gig jobs
Digital platforms
Training
Opportunity
Challenge
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