Document Type : Research Paper
Authors
1 Assistant Professor, Business Management Department, Khorramshahr Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran.
2 Assistant Professor, Business Management Department,, Islamic Azad University, Karaj Branch, Karaj, Iran.
Abstract
The aim of this study is to explain the effect of the digital economy in higher education on entrepreneurial intention based on the theory of planned behavior. This study is an applied research in terms of its purpose and is descriptive and causal in terms of the method of data collection. The statistical population of this study consisted of 500 students of the University of Tehran, of whom 209 were determined as a sample using the Cochran formula and selected for the study through random sampling. The standard entrepreneurial intention questionnaire of Linan and Chen (2009) was used to collect data, and the questionnaire (Ozarali and Ronberg, )2016) was used to measure personal attitude and perceived behavioral control, and the scales developed in the study of Ben Youssef et al. (2020) were used to measure digital economy supports. The reliability of the questionnaire was confirmed by calculating Cronbach's alpha coefficient and composite reliability. The validity of the questionnaire was confirmed by two methods: face-content validity and construct validity. The findings showed that personal attitude and behavioral control are the main determinants of entrepreneurial intention; such that perceived behavioral control has a stronger effect than personal attitudes. Also, the structural model showed that these two factors explain about 88% of the total variance. Based on the results obtained, it is recommended that universities pay more attention and focus on training and strengthening students' scientific and experimental skills.
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