Document Type : Research Paper

Authors

1 PhD candidate Educational Administration, Zanjan Branch, Islamic Azad University, Zanjan, Iran

2 Assistant Professor, Department of Management and Management Sciences, Faulty of Humanities, Khodabandeh Branch, Islamic Azad University, Khodabandeh, Iran

3 Associate Professor, Department of Psychology, Zanjan University, Zanjan, Iran

Abstract

This research was done for the purpose of designing and validation of organizational culture transformation model based on the productivity. For designing used the method of Grounded Theory, and for validation used the method of first and second order factor analysis. Statistical population in quantitative was the experts in higher education management, higher education development planning, sociology, educational management and media management. Statistical population in quantitative section was also the teachers, experts, students of Farhangian University, staff managers and employees of the Ministry of Education. The method of sampling in a qualitative section of the research was non-probability purposive sampling, and in quantitative section was done by multistage cluster random sampling. The number of samples in quantitative and qualitative sections equaled with 20 and 380 persons in order. The tools of gathering data in qualitative part are semi-structured interview and in quantitative section, 53 question’s questionnaire in Likret scale. According to findings of qualitative sections, model of organizational culture transformation model based on the productivity designed by with 11 factors: The mission of the organization, technology and innovation, the process of recruitment and employment, education and skills, belief, value and moral foundations, organization structure, incentive system, intra-organizational communication, performance feedback, constructive interaction with the environment and organizational support. The findings of quantitative part showed that, model of organizational culture transformation model based on the productivity is highly creditable by experts. So according to the experts, organizational culture transformation model based on the productivity can be utilized with these 11 factors.

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